NAEB newsletter (July 1958)

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NEWSLETTER

NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS
VOL. XXIII, NO. 7 URBANA, ILLINOIS JULY, 1958

SCHOOLEY NAMED
NAEB PRESIDENT

Frank E. Schooley, Director of Broadcasting at the
University of Illinois, was named President of the
Association by the Board of Directors at a special
meeting in Chicago June 25. Schooley will fill the un¬
expired term of Burton Paulu who resigned (see
story below).

According to the NAEB by-laws, “Vacancies that
may occur on the Board of Directors and/or elected
officers by any cause shall be filled by the Board of
Directors for the unexpired term.” Schooley, who
served as NAEB President in 1944 and 1945 and
again in 1955 and 1956, will serve until January 1,
1959. The President for 1959 will be elected at the
convention in Omaha this fall.

One of Schooley’s first official acts as President
was to name the nominating committee which will
present the slate of officers to be voted on at the
convention. Graydon Ausmus, WUOA, University of
Alabama, was named chairman of the committee.
Serving with Ausmus will be Edward W. Rosenheim,
Jr., University of Chicago; Henry Chadeayne, KETC,
St. Louis; William Harley, WHA-TV, University of
Wisconsin; Edwin Adams, University of Washington;
Earl Wynn, WUNC, University of North Carolina;
and Mrs. Dorothy Klock, WNYE, New York.

PRESIDENT PAULU RESIGNS
TO STUDY ABROAD

Dr. Burton Paulu has announced his resignation from
the presidency of the NAEB in order to continue
research in European broadcasting.

A grant from the Fund for the Advancement of
Education makes possible a year’s study in the United
Kingdom and in Europe. Provided a sabbatical leave
from the University of Minnesota where he is di¬
rector of radio and television broadcasting, Dr. Paulu

and his family will leave in September.

A teaching obligation at the University of South¬
ern California this summer created circumstances
necessitating an immediate resignation, according to
Dr. Paulu, although he said that he will remain avail¬
able to consult with his successor and help the as¬
sociation in every way possible upon his return in
1959.

Dr. Paulu has spent considerable time abroad,
first with the Office of War Information in 1944 and
1945 which led to his doctoral dissertation on the
Voice of America. A Fulbright scholarship for the
academic year 1953-54 provided him with a year’s
study in London during which time he gathered data
for his book, British Broadcasting . His present travel
grant will permit continued study in this area of in¬
terest.

Dr. Paulu has served the NAEB in a variety of
capacities: he was elected as secretary three times,
vice president twice, regional director once, and pres¬
ident twice. Although pleased with the study op¬
portunities made available to him, Dr. Paulu ex¬
pressed his regret at leaving the presidency before his
term was completed.

PARTICIPANTS SELECTED FOR
CONFERENCE ON INSTRUCTIONAL TV

Twenty-six participants have been selected from a list
of eighty-three applicants to attend the NAEB con¬
ference on Instructional Uses of Television and Radio.
Meetings will be held at Purdue Memorial Union,
Purdue University, Lafayette, Ind.

This conference, is designed not only for broad¬
casting personnel, but also includes participation by
faculty members from schools of education concerned
with methods of instruction.

The list of participants includes:

Elaine Afton, consultant, station KETC, St. Louis,

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Mo.; Michael Ambrosino, station WGBH, Lowell Co¬
operative Institute, Cambridge, Mass.; Harper Beaty,
College of Education, University of Houston, Tex.;
Mrs. Marye Benjamin, University of Texas, Austin;
Herbert Coon, University School, Ohio State Univer¬
sity, Columbus; Jean Eicks, station WYNE, New
York Board of Education, Brooklyn; T. Ross Fink,
College of William and Mary, Norfolk, Va.; Paul
Hansen, University of Utah, Salt Lake City; John
Henderson, station WBAA, Purdue University, La¬
fayette, Ind.; Dr. Margaret L. Hiatt, Oregon College
of Education, Monmouth; Howard Holst, station
WKNO-TV, Memphis, Tenn.; Dr. Helen Holt, Uni¬
versity of Toledo, Ohio; and J. Allen Lamer, Central
California ETV, Sacramento.

Others selected are: Lillian Lee, station WABE,
Board of Education, Atlanta, Ga.; Ronald Lowder-
milk, U. S. Office of Education, Washington, D. C.;
Harry Lyle, Birmingham Area ETV, Alabama; Arlene
McKellar, station WHA, University of Wisconsin,
Madison; Ted Milligan, station WCET, Cincinnati
TV Foundation, Ohio; Lewis Rhodes, station KUON-
TV, University of Nebraska, Lincoln; Donald Schein,
Mohawk-Hudson Council on ETV, Schenectady, N.
Y.; Raymond Schultz, Florida State University, Tal¬
lahassee; William Spencer, New York University,
New York; Melvin Timmerman, University of New
Mexico, Albuquerque; Mrs. Elaine Tucker, Oklahoma
City Public Schools, Oklahoma City; Jay Van Trees,
station KRMA, Denver Public Schools, Colorado;
and Harry Webb, College of St Thomas, St. Paul
Minn.

The seminar, made possible by a Ford Founda¬
tion grant, was planned, and is being conducted by
the NAEB Utilization committee, chaired by Gale
R. Adkins, Director, Radio-TV Research, University
of Kansas. The committee also selected the twenty-
six participants for whom expenses will be paid.

In keeping with other NAEB seminars, the con¬
ference program has been planned in the best way
possible to benefit those in attendance. For this
meeting, sessions primarily will be concerned with
the classroom utilization of instructional broadcasts
prepared specifically for in-school use. Conference
goals are to increase educators’ awareness of the real
potential of radio and' television as instructional tools
and to stimulate improved preparation and training
of future teachers in the use of these tools.

The five-day seminar will give participants an op¬
portunity to exchange ideas among themselves and
also to discuss problems under the advice and leader¬
ship of outstanding educators and broadcasters who
will act as consultants.

Consultants named to date are:

Gale R. Adkins, director of Radio-TV Research,

University of Kansas, Lawrence, Kan., and chairman
of the NAEB Utilization committee, which planned
the conference.

Arthur W. Foshay, executive officer, Institute of
School Experimentation, Teachers College, Columbia
University, New York City.

Helen Heffernan, head of the. Bureau of Element¬
ary Education, California State Department of Edu¬
cation, Sacramento, Calif.

Clair R. Tettemer, director of school programs for
station KETC, St. Louis, Mo.

Charles Hettinger, supervisor of Television Edu¬
cation, Pittsburgh Public Schools, Pittsburgh, Pa.

George C. Johnson, director of Radio and TV Ed¬
ucation, Indiana University, Bloomington, Ind.

Elaine Afton, elementary school program con¬
sultant for station KETC, St. Louis, Mo.

Ryland Crary, director of education, Educational
Television and Radio Center, Ann Arbor, Mich.

William B. Levenson, deputy superintendent,
Cleveland Public Schools, Cleveland, Ohio.

Gerald Willsea, director of the Department of
Radio-TV of the Denver Public Schools, Denver,
Colo.

MEMO FROM THE EXECUTIVE DIRECTOR

—Harry Skornia

In keeping with recent practice, essential news items
are not included in this column. Therefore notice
of the resignation of Burton Paulu as President of
the NAEB, the promised' report on our recent Wash¬
ington Conference, and other such items, will be found
elsewhere in this issue.

Instead, I should like to pursue with you several
other problems about which I believe it is absolutely
essential that we should be thinking, as an association.

The first of these was partly revealed in our
Washington meeting. But I have found the same dis¬
quietude beginning to appear as rumblings at many
other meetings and in many conversations with people
who are equally as sincere as we are about the goals
of American education, and ways in which we can
best achieve them.

This problem can probably best be stated in the
form of a question: Is television, as an instrument or
tool of education, to be used to do the same job of
education we are now doing, only more cheaply (and
more efficiently) or does it challenge us to use it to
do things, essential to education in our era, which
printed media and other tools and procedures can’t

NAEB N ewsletter, a monthly publication issued by the Na¬
tional Association of Educational Broadcasters, 14 Gregory Hall,
Urbana, III. $5 a year, edited by Jane Lombard.

2

NEWSLETTER

do—things which are therefore left undone principally
for reasons of present expediency?

Let me illustrate. Henry R. Cassirer, Director of
Radio and Television for UNESCO, in the fall issue
of Audio-Visual Communication Review, presents a
very challenging analysis of the peculiar potentials
of the different media, comparing what each can do,
or best do, with what other media can do. He points
out that this is peculiarly an age of change, speed,
motion, instability, and lack of permanency. The
printed media, hard as they try, cannot convey the
most dramatic dynamics of this age. Print “freezes.”
It is just as inadequate to convey movements, pres¬
sures, and change as still pictures are, in comparison
with moving pictures. Does this not contain implica¬
tions for our use of these new media? Not to teach the
social sciences, geography or any of the other subject
matters as they have so far been taught, but in a new
way in which we finally have the tools adequate to
the job?

At present, we are inclined to start with the
printed syllabus, and use TV essentially as a visual
aid. I think TV challenges us to think about at least
two more questions:

1) With TV as a tool, is it not possible that for
some subjects, ana at some levels, TV should be the
text, and printed media should be the “printed aids”
or “verbal aids” to do the “enlarging upon” what TV
can perhaps best present as a principal or primary
medium? Are we sure that eventually TV will not
revolutionize the concept of education as completely
as the textbook (which created the classroom con¬
cept of today) did a few hundred years ago? Or
should TV be used to “freeze” into permanency
present procedures and practices.

2) Since TV can now do many things which we
previously did not have the tools to do, I wonder if
the curriculum of ten years hence will not look quite
different from today’s?

When we got the automobile and misuses or care¬
lessness in its use began to cause anxiety, we brought
the automobile into the educational plant and began
to teach driver-training. When the pressures of com¬
merce on the school system became great enough
we began to teach typing and office procedures. Little
by little the schools have taken over responsibilities
which industry and the guilds used to assume: giving
the individual the training which his eventual em¬
ployer needs to have him have. I wonder if the needs
of our time, and the multiplicity of needs for decision¬
making on the part of the individual as a citizen do
not justify a re-analysis of how large a vocational
role the school can play in view of both the pro¬
liferation of vocational specializations, and the great
vast areas of (presently neglected) guidance in de¬

cision-making as a responsible citizen, the use of
leisure time as divided between entertainment and in¬
dividual self-development (which I believe can also
be. “recreational”).

Our generation was caught defenseless by tele¬
vision particularly. Considering the advertiser as the
“offense” and the viewer as the “defense,” the offense
has quickly outstripped the defense. The latter is
still not in any way responsibly equipped to cope with
the present situation.

There was a day, not too far in the past, when
people would “believe it”, if it was in print. Thanks
to the schools, and education, people have been given
guidance in coping with the printed media. Children
are taught to distinguish between good and bad writ¬
ing . They are taught appreciation of literature. They
are beginning to be given clues regarding “phoniness”
and how to recognize it. Nearly every teacher in the
educational process becomes an English teacher (of
the written and printed word). Is the time not here
when we should teach how to distinguish good and
bad in the electronics media, too? In view of the time
devoted to television and radio as sources of infor¬
mation, senses of values, and entertainment, are we
not overdue for courses in analysis and criticism in,
and guidance in coping with, these powerful media?
Can we do this (which I consider education for
citizenship) while still retaining all the vocational
and other courses we now have? Or is our national
prestige and mentality not yet in sufficient jeopardy
to justify such a step? If such a responsibility is
seen by education (and I can think of no one else who
is obligated to assume it), won’t all teachers need
to be trained to teach this broad nonwritten new
“language” responsibility much as all teachers now
teach written English?

These are some of the questions I would raise
about TV’s role in education. And those who know
me well enough know that I ask you to remember
radio as well as television in all my considerations.

I would hope that we will all participate in far
deeper thinking than how TV can do the same job
better (though this is part of it) or cheaper (medical
service is a better —but not cheaper—than it used to
be; is it not worth it?), or for purposes of “doing it by
TV” merely in order to justify larger TV staffs and
budgets.

What we need is better education, not cheaper
education. What we need is education which will help
our students to be better citizens in the year 2,000.
Are we sure that the uses we are thinking about for
ETV today will do that?

* * * * 45 -

In future columns I would like to discuss with you
other problems, from effects and possible educational
uses of video tape, the redistribution of faculty per-

JULY, 1958

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sonnel beginning to emerge from educational uses of
television, and many other things—including the ap¬
parent inadequacy of present testing and measure¬
ment procedures to cope with television teaching
needs.

Meanwhile, sincere thanks to the growing number
of you who write each month to react to the News¬
letter editorial.

NETWORK NEWS

—Bob Underwood

During the summer months the network staff is work¬
ing on, among other things, a catalog describing the
program series we have available for general distri¬
bution. Almost forty such series are available, and
the network has no objection to these grant-in-aid
series being broadcast over commercial stations on
a one-time, sustaining basis. Many NAEB members,
either non-active members or active members not
partaking of network service, have used these, series
for public relations broadcasting over local com¬
mercial stations. Also, many non-NAEB organiza¬
tions and individuals have either purchased or bor¬
rowed these series for broadcast use.

The reports received here on use of our programs
by non-network groups have been pleasing and have
encouraged us to promote these series further. The
preparation of a catalog describing these series will
take a while, since the tapes must be checked; but
we are preparing a briefer temporary descriptive, state¬
ment on these series. This may be had by writing me
at headquarters.

For those who are not familiar with our tape oper¬
ation, all of our programs are recorded full track at
7% inches per second on 1200 foot reels. Since all
orders not connected with the offering currently being
distributed require additional labor for dubbing we
are forced to make a per reel charge for these pro¬
grams. Full details on this charge and other matters
regarding either rental or purchase of these programs
may be had by contacting me. Your request will re¬
ceive prompt attention.

Also, we encourage you NAEB members oper¬
ating radio stations to investigate the advantages to
be gained from network membership. The nine hours
per week you can obtain from us will help your staff
devote more of its time to the preparation of quality
locally produced shows, and will enable your audi¬
ence to hear the finest programs being produced in
educational studios throughout the country. Please
write me for details about network membership.

Since we here are planning our vacations we im¬
agine you are, too. Have a good time!

PUBLICITY AND PUBLIC RELATIONS

—William Bender, Jr.

WUOM, University of Michigan

A number of NAEB stations also belong to the Na¬
tional Association of Broadcasters whose head¬
quarters are in Washington, D. C. Last spring, NAB
members received a “Check-off List For Public Re¬
lations”.

Although NAB writes largely for its commercial-
station members, many of the suggested PR practices
apply to educational stations as well. We received
permission to quote some excerpts from their Check-
Off List, so here goes:

1) Develop a public relations plan. A PR plan
should be founded on a bedrock of background infor¬
mation about an individual station’s strengths and’
weaknesses. Survey the situation and determine:

a) types of present audience

b) audience potential

c) signal coverage

d) specialized interest of your present and
potential audience

e) your programming as it relates to your com¬
munity

f) opportunities for public service.

2) Your most saleable product from a PR point
of view is the service you provide your community.
This is a telling theme, demonstrable and reflecting
the highest ideals of broadcasting.

3) Establish an institutional personality. It helps
identify your station with the public ... as something
of which they are a part.

4) Develop an attention-getting special project.
Try to find one important project for extra effort that
will become associated with the community leader¬
ship of your station. Whatever it is, it should fill a
real need in your coverage area.

5) Assign public relations responsibility. Your
PR plan should give someone clear cut responsibility
for public relations. In a small market this probably
will be a collatoral duty, but the important thing is
to designate someone as an anchor man.

6) Off the air promotion. Utilize your town’s
Welcome Wagon and similar services to acquaint
newcomers with your station.

This just skims the top of NAB’s three-page list
of Do’s and Don’ts. Our favorite quote from the

BOX

SCORE

Total

AM

Stations - 3248

(includes

39

non-commercial)

Total

FM

Stations - 681

(includes 1

58

non-commercial)

Total

TV

Stations - 587

(includes

32

non-commercial)

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NEWSLETTER

report reads: “Remember, in this endeavor enthusi¬
asm can carry you a long, long way!”

*****

Enthusiastic note from Minnesota: KUOM began
May 2 a year-long series of programs and promotions
to mark its 20th anniversary of 40-hour-a-week
broadcasting. This has triggered considerable cover¬
age in news columns, and a number of special features.
All of which points to a neglected technique on the
NAB list: “Celebrate Something.”

WASHINGTON CONFERENCE
PROVES SUCCESSFUL

“The national welfare will be saved by assuring that
each state has the resources and the technical as¬
sistance to build and operate a comprehensive edu¬
cational television network (to serve) elementary
and secondary schools, collegiate institutes and adult
educational purposes.”

Thus, Dr. John E. Ivey, vice president of New
York University, proposed a national federally aided
ETV network to over 70 participants of the Confer¬
ence on Educational Television and Related Media.

Held May 26 - 28 in Washington, D. C., this was
the first joint meeting in nearly eight years for the
NAEB and the U. S. Office of Education. Leaders
in both education and educational broadcasting ex¬
changed views to determine the status and trends in
their individual fields, and to chart a course for the
future which would give a clear relationship of each
to the other.

Through talks and discussions, the conference
provided an excellent study ground for both the edu¬
cators and the educational broadcasters. Most ap¬
parent in the sessions was the mutual effort, as stated
by Dr. Ivey in his proposed solution, to . . make
possible the greatest exposure of the nation’s top in¬
tellectual manpower to all fields of education.”

In his welcoming message, Marion B. Folsom, Sec¬
retary of Health, Education and Welfare, pointed to
the broad possibilities for future classrooms opened
up by educational TV. He said, “It is an exciting
prospect that through television an inspired teacher
may reach unlimited numbers of students, and with
teaching materials at her fingertips that heretofore
could not be given general classroom use. We know
that there is no substitute for the devotion and cap¬
abilities of a good teacher,—but television may bring
greater opportunities for the good teacher to reach
more children.”

Discussing the problems of higher education and
teacher preparation Ohio State University President
Novice G. Fawcett concluded that “thoughtful,
creative application must be the goal, if the mind is

to be stretched more nearly to its potential. Too
much teaching is merely word-deep; it has not been
a real encounter. Television can go in one eye and out
the other unless the content and the techniques em¬
ployed really engage, involve the learner.

He added, “Successful education demands that
there must be a certain freshness in the ideas dealt
with. These ideas must be new or they must be in¬
vested with some novelty of application to present
conditions.”

Dr. Fawcett suggested the home and community
“can increasingly re-enforce the work of the school
and, with the use of the television medium, might ap¬
propriately begin to capture some of the responsibili¬
ties that the schools have been forced to assume in
the past.”

In preparing programs with a fresh approach,
however, it is generally agreed that a great depend¬
ence is placed on the ETV teacher. An Evanston (Ill.)
Township High School teacher, Miss Wanda B.
Mitchell, summed up the problems involved in re¬
cruiting these teachers, labeling them confusion, fear,
and lack of time. Although many persons think of
these problems as groundless, Miss Mitchell said that
teachers frequently look upon ETV with the in¬
decision of Hamlet:

“TV or not TV; that is the question
Whether ’tis nobler in the mind to suffer
The pressures of increasing enrollments
Or to take arms against a sea of troubles
And by electronics end them.

To grunt and sweat under a weary life
And make us rather bear those ills we have
Than fly to others that we know not of?”

Airing another point of view, Dr. William G. Carr,
executive secretary of the National Education Assn.,
advised educational broadcasters to disregard the
use of television as an answer to the teacher short¬
age, and to concentrate their attention on the ques¬
tion of the use of television as an instrument to aid
good teachers. He stressed the idea that “quality is
going to be the watchword of American education as
our horizons expand.”

In his talk, Marshall McLuhan, editor of Explora¬
tions, Toronto, Ont., gave mass communications a
further impressive role in meeting today’s problems.
He said that the largest modern activity is “the con¬
suming of information electronically processed.”

However, he warned, “Today our natural temp¬
tation is to regard the new media as aids or distrac¬
tions to the older studies. We have not dared to see
them as themselves, new art forms which can become
direct objects of study. For us to do this with press,
radio, and TV would be fatal to our earlier achieve¬
ment in writing and print, because it leaves the

JULY, 1958

5

dynamics of the new media to disintegrate our exist¬
ing values.”

Leonard Marks, legal representative for the
NAEB, indicated that broadcasters are showing in¬
creased awareness of their responsibility in forming
public opinion.

Frederick H. Garrigus, manager of organizational
services for NAB, said informational and educational
programming on both commercial and educational
broadcasting stations are going through a process of
improvement in using more ingenuity, thought and
planning in the presentation of programs.

Mr. Garrigus thought that educators and com¬
mercials are showing more willingness to communi¬
cate. He found an increased awareness of the need for
more ingenious and thought-provoking programs
along with a growing response on the part of the
audience to educational programs presented on com¬
mercial stations when the programs are thought-
provoking and professionally presented.

The conference ended' with reports of discussion
leaders who commented on the deliberations of their
individual groups which were divided according to
level of instruction interest.

The success of the conference was indicated in
coverage stories of newspapers and publications such
as the New York Times, The Washington Post and
Times Herald, Radio-TV Daily, and Broadcasting.

Program chairmen, speakers, and panelists in¬
cluded: Robert C. Anderson, director of the Southern
Regional Education Board, Atlanta, Ga.; Dr. William
G. Carr; Henry Chadeayne, station KETC-TV, St.
Louis, Mo.; Kenneth A. Christiansen, program man¬
ager of the ETRC, Ann Arbor, Mich.; A. J. Foy
Cross, professor of education at New York Univer¬
sity; Edgar Dale of the Bureau of Educational Re¬
search, Ohio State University, Columbus; Franklin
Dunham, chief of Radio-Television Services, Office
of Education; Dr. Novice G. Fawcett; Marion B.
Folsom; Fred E. Garrigus; William G. Harley, pro¬
gram director of station WHA-TV, University of
Wisconsin and chairman of NAEB television af¬
filiates; and Charles F. Hoban, of the Human Factors
Study Center, University of Pennsylvania, Phil¬
adelphia.

Other leaders were: Richard B. Hull, director of
Radio and Television Broadcasting, Ohio State Uni¬
versity, Columbus; Armand L. Hunter, director of
station WKAR-TV, Michigan State University, East
Lansing; Dr. John E. Ivey; Hideya Kumata, Com¬
munications Research Center, Michigan State Uni¬
versity; Harold B. McCarty, director of the Radio TV
Education division, University of Wisconsin, and di¬
rector of Wisconsin State Broadcasting Service; Mar¬
shall McLuhan; Leonard H. Marks; Miss Wanda B.

Mitchell; Dr. Burton Paulu, director of Radio and
TV, University of Minnesota; Wayne 0. Reed, deputy
commissioner of education, Office of Education,
Washington; John J. Scanlon, deputy director of re¬
search, The Fund for the Advancement of Education,
New York; Charles F. Schuller, president of the NEA
Department of Audio-Visual Instruction and director
of the Audio-Visual Center, Michigan State Univer¬
sity; Mendel Sherman, associate professor of educa¬
tion, Audio-Visual Center, Indiana University,
Bloomington; David C. Stewart, assistant executive
director, JCET, Washington; Alexander J. Stoddard,
consultant for the Fund for the Advancement of Edu¬
cation; John W. Taylor, manager of station WTTW-
TV, Chicago; and Dr. I. Keith Tyler, director of the
Institute for Education by Radio-Television, Ohio
State University.

The conference planning committee consisted of
Franklin Dunham and Mrs. Gertrude G. Broderick
representing the U. S. Office of Education. From
the NAEB were Dr. Burton Paulu, Richard B. Hull,
Dr. Harry J. Skornia, and Leonard Marks.

PROGRAM GRANTS-IN-AID
AWARDED TO SIX INSTITUTIONS

Grants-in-Aid totalling $40,512 have been given to
six institutions to aid in the production of eight ed¬
ucational radio program series following the general
theme of “The American in the Twentieth Century.”
From thirty-seven applicants, the NAEB Grants-in-
Aid committee selected the six winners for recom¬
mendation to the ETRC, who awards the grants.

Two of the institutions, the University of Mich¬
igan and the University of Wisconsin, were given
grants for producing two series each. One of Wis¬
consin’s series, “The Lives of Man,” and the State
University of Iowa’s “Why Is a Writer?” are both in¬
school series designed for use in the upper elementary
grades.

Grants were awarded to: the State University
of Iowa, station WSUI, for “Why Is a Writer?” (in¬
school) ; the Lowell Institute Cooperative Broadcast¬
ing Council, station WGBH, for “The Creative
Method;” and the University' of Michigan, station
WUOM, for “News in Twentieth Century America”
and “American Composers’ Twentieth Century Al¬
manac.”

Other grantees were,: the University of North
Carolina, station WUNC, for “American Ideas in the
Twentieth Century;” Purdue University, station
WBAA, for “The American Negro;” and the Univer¬
sity of Wisconsin, station WHA, for “The Lives of
Man” (in-school) and “Light Unto My Feet.”

This is the second in the ETRC’s three-year sup-

NEWSLETTER

port plan for educational radio program development.
The NAEB has contributed its support in soliciting
and evaluating Grants-in-Aid proposals, advising on
program series to be commissioned, and supplying the
programs to educational radio stations serviced
through the NAEB radio network.

The NAEB Grants-in-Aid Committee which
selected the applicants for recommendation is com¬
posed of Edward Rosenheim, Jr., University of
Chicago, chairman; Larry Frymire, stations WKAR-
AM-FM, Michigan State University; R. Edwin
Browne, stations KFKU and KANU, University of
Kansas; Harry Lamb, station WTDS, Toledo Public
Schools; and Mrs. Elizabeth Marshall, station WBEZ,
Chicago Board of Education.

TWELVE RECEIVE
NAEB SCHOLARSHIPS

Summer scholarship grants totalling $1,975 have
been awarded to twelve persons as part of the
NAEB’s program to improve qualifications of edu¬
cational broadcasting personnel.

This is the second group of recipients selected' for
1958 summer NAEB scholarships. Nine other grants
were announced in the May Newsletter. Grants for
both groups were awarded primarily on the basis of
the contribution to educational broadcasting likely
to result from attendance at the summer sessions.

Of the recent group of scholarships, seven supply
funds for summer study in workshop or academic ses¬
sions and the remaining five grants provide for a
four-week period of in-service training at commercial
television stations.

Recipients of the scholarships are:

Martin P. Busch, representing the State Univer¬
sity of South Dakota, who will participate in the
Northwestern University-NBC Internship program.

Alexander J. Buttice, of Hofstra College, N. Y., to
attend New York University’s summer workshop in
television and radio.

Marguerite Hare from the Teachers College,
State University of New York, attending the summer
workshop in educational TV at Syracuse University.

Frank Holston, representing Baltimore Junior
College, to participate in the Northwestern-NBC In¬
ternship program.

Thomas Petry, from the University of New
Mexico, who will attend the New York University
summer workshop.

Thomas Quigley, representing the University of
Minnesota Department of Broadcasting, to attend
a workshop on “Communication by Television”
at Michigan State University.

Robert L. Snyder, from Kansas State College, to

attend the summer session at the State University
of Iowa.

Those grantees who receive funds for in-service
training will spend one-week sessions at four Indi¬
anapolis, Ind. commercial stations. All members of
the Purdue University Radio-TV Unit, they are:
John Glade, James Potter, Jack Carroll, Keith Butz,
and Raymond Wolf.

MANAGEMENT SEMINAR
PLANNED FOR AUGUST

Plans are underway for the second NAEB Educa¬
tional Television Station Management Seminar to be
held August 24 - 27 in Madison, Wis.

A grant from the Ford Foundation provides the
NAEB with funds to defray transportation and living
costs of all ETV station managers attending.

The seminar program is being arranged by the
TV Management Committee headed by Richard L.
Rider, WILL-TV, University of Illinois.

Although the program is still tentative, general
areas that will be considered include,: financial mat¬
ters such as budgets, fund raising, and increasing ap¬
propriations; implications of national legislation; the
role and future plans of national organizations such
as the JCET, the NAEB, and the ETRC; relations
with faculty, teachers and other talent; and the re¬
lationship between televised instruction and general
educational programming.

NBC BECOMES FIRST
NAEB SUSTAINING MEMBER

The National Broadcasting Company is the first
Sustaining member of the NAEB. NBC had for many
years supported the Association for Education by
Radio-Television with an annual contribution of $100.
With the merger of the AERT and the NAEB, the
network transferred its support to the NAEB, with
whom it has had a long and friendly relationship.

Sustaining membership is open to any individual,
organization or corporation (not eligible for mem¬
bership as an Industrial Associate) wishing to foster
educational broadcasting through the NAEB.

RADIO PIONEERS!

How many NAEB members or station staff mem¬
bers have been in radio and/or television for
twenty years or more? With an idea in mind of
forming a “Pioneers’ Club,” we’d appreciate your
letting us know if you qualify.

JULY, 1958

7

MICHIGAN ETV
TO SHARE CHANNEL

Educational station WKAR-TV, Michigan State
University, awaits a final FCC decision awarding
shared use of channel 10 to the university and the
Television Corp. of Michigan, creating the nation’s
first station combining educational and commercial
TV on a split schedule basis.

On June 28 the ETV station suspended broad¬
casting on UHF channel 60, which it has used since
1954. Application for the VHF channel has been in
a competitive hearing for over three years. The Com¬
mission’s initial decision was in favor of Michigan
State and its co-licensee, and a similar final decision
is anticipated in the near future.

According to Dr. Armand L. Hunter, director of
WKAR-TV, the channel will operate as an edu¬
cational station from 9:30 a.m. to 2 p.m. Monday
through Saturday, from 6 to 7:30 p.m. Monday
through Friday, and from noon to 4 p.m. on Sunday.
Television Corp. will operate during the remainder
of the broadcasting day as a commercial station, using
separate call letters.

ing the summer months.

Additional funds have come from New York sta¬
tion WMCA, which contributed $5,000 last month,
and from public donations totaling another $5,000,
a sum considered disappointing by Dr. Brown.

After his original estimate that $200,000 would
be needed to keep META going, Dr. Brown said that
re-evaluation of META’s needs resulted in an in¬
creased estimate. Despite total contributions of
$102,000, he said that META still needs $200,000.

TARIFF AMENDMENT
PASSED

Senate gave its vote of approval June 13 to the Eber-
harter Bill permitting the importation of tapes and
recordings without duty when they are used for ed¬
ucational purposes.

Passage of this bill will prove beneficial to edu¬
cational broadcasters since it also provides free im¬
portation for “. . . exposed or developed picture film
for the encouragement of the arts, science, or educa¬
tion through broadcasting on a nonprofit basis
The House of Representatives passed the bill in Feb¬
ruary.

META GETS GRANTS
TOTALING $92,000

Two grants, one in the amount of $50,000 and another
for $42,000 have been received by META, the Metro¬
politan Educational Television Assn., in response to
its emergency plea for financial assistance, according
to a recent announcement by Dr. Alan Willard Brown,
president.

The $50,000 grant was made by the Avalon Foun¬
dation, one of six philanthropic organizations that
helped build META last year, and the remaining
sum represented an advance, from the ETRC against
contracts for the production of kinescope series dur¬

P. I
P. 20

P. 20

DIRECTORY CHANGES

Associates - 96
(under CALIFORNIA)

San Diego State College
Add: Mr. Frank W. Norwood
Associate Professor
Speech Arts

San Diego State College
San Diego 15, California
JUniper 2-4411, Ext. 255

San Jose State College
Add: Frank McCann

Assistant Professor
Dept. Speech and Drama
San Jose State College
San Jose, California
CYpress 4-6414

NEWS OF MEMBERS

GENERAL

July was proclaimed “WCET Month” by Cincinnati,
Ohio’s Mayor Donald E. Clancy, who called on the
city to help “the nation’s first licensed educational
TV station” celebrate its fourth birthday.

WCET went on the air July 26, 1954, with a non¬
commercial license. It is owned and operated by 52
voting member school systems, colleges and univer¬
sities which provide the station’s primary source of
support.

During the past year, WCET had a weekly audi¬
ence of 35,000 children in 350 schools. It is estimated
that 30,000 homes are now equipped to watch
WCET’s educational and cultural programs.
y WBGO, Newark, N. J., sends its thanks to NAEB
members who sent letters, telegrams and tape re¬
corded greetings for a program celebrating its 10th
anniversary. In a successful effort to make Newark
aware of the progress made in educational broadcast¬
ing, WBGO utilized the 44 messages received in a
special program emphasizing the idea that broad¬
casting is an accepted facet of education all over the
United States and in foreign countries.

^ In another effort to gain public support for edu¬
cational broadcasting, WEDU-TV, Tampa, Fla., and
many other stations sent letters to people in their
coverage areas urging them to write their House

NEWSLETTER

representatives to secure passage of the Magnuson
bill. This bill (S. 2119), which was passed by the
Senate in May, grants up to $1 million to each state
for ETV.

PROGRAMS

^ For the first time in the history of the Boston
Arts Festival, regular live television coverage of the
event was provided by WGBH-TV, Boston’s ETV
station. From June 8-22 the station circulated its
cameras through the city’s Public Gardens five eve¬
nings of the week covering events and exhibitions
such as ballet, jazz, opera, folk dance, painting,
architecture, poetry, photography, handmade art,
and a symphony concert.

^ The ETRC has selected a series of the George
Washington University world affairs program. “The
Other Two Billion,” for kinescoped distribution. This
series consists of 15 programs under the specific title,
“Millions Doomed to Die,” and investigates the
world-wide problem of health with featured guest
experts.

PERSONNEL

^ Robert J. Coleman, one of the radio industry’s
pioneer broadcasters, retires this month after 24
years of service to Michigan State University as man¬
ager of WKAR and WKAR-FM. He will, however,
continue his duties as NAEB Treasurer and will serve
as consultant to broadcast organizations and radio
stations.

Over eighty-five friends and associates, includ¬
ing university notables and former station employees,
gathered last month for a testimonial dinner to honor
Coleman. He was also recently named' Wayne State
University’s “Broadcaster of the Year.”

^ Operations of Michigan State University stations
WKAR-TV and WKAR-radio combine this month
into a Radio-Television Department. Dr. Armand L.
Hunter, director of the television station, will head
the new department as Director of Broadcasting.
Serving as manager of the radio station in the new
department is Lawrence T. Frymire, who has been as¬
sistant director of WKAR-radio since 1952.

^ The ETRC has elected Nobel Prize winning
scientist Glenn T. Seaborg to its board of directors
to assist the Center’s efforts in science programming.
A strong supporter of ETV for solving today’s educa¬
tional problems, Dr. Seaborg is a professor of chemis¬
try and director of nuclear chemistry research at
the University of California, Berkeley.

^ John C. Crabbe, director of radio and television
at College of the Pacific, has been appointed general
manager of Channel 6, contemplated ETV station of
the Central California ETV Corp. Announcement of
the appointment was made by Dr. Nolan D. Pulliam,
president of the corporation board of directors.

Crabbe has served as executive secretary of the
corporation since last December and directed a fund
drive this spring to raise funds for the construction
and operation of the channel. Crabbe is also past
president of the National Assn, for Education by
Radio and Television.

PLACEMENT SUPPLEMENT

July I - Ph.D. candidate with M.A. in audio-visual materials
desires a position in educational broadcasting as a writer
or script editor. Author of 34 film scripts; magazine articles
published. Single man, 30. Location open. $4,000 minimum.

July 2 - Man, 28, single, wants a producing or directing position
in ETV. Has had 3 years in TV broadcasting (I in ETV) and
some work in radio. Also experience in teaching produc¬
tion courses. B.A. in radio-TV. Location open. $5,000 mini¬
mum.

July 3 - Position wanted: to direct and/or produce ETV pro¬
grams. Single man, 28, with a primary interest in film work
has I year commercial experience, M.A. in TV production,
and experience in 16mm film production which encompasses
the operation of the Cine Special, Bolex, Auricon, and
Mauer cameras to the editing of programs. Prefers Mid¬
west, West, or Northwest. Salary open.

July 4 - Man who has installed, programmed, and now operates
a successful educational FM station for a midwestern uni¬
versity, is interested in management, programming, pro¬
duction, or teaching position. Will establish FM station
for college or university. Married, 36, B.A., with 5 year;
experience in commercial radio and 5 years educational
radio and teaching. Location open. $8,000 minimum.

July 5 - Young man with solid experience and training seeks a
position as an ETV Art Director. Background includes work
in television, theatre and display; a graduate of one of
the largest design schools in the country. Married, 26.
Prefers Midwest. $5,200.

July 6 - Married man, 25, August candidate for M.A., desires
a position in ETV production with a supervisory or directing
capacity as an eventual goal. Qualified in all phases of TV
and 16mm film production including directing, lighting and
staging. Experience in supervision and administration. Will¬
ing to teach in conjunction with a production position.
Location open. $4,500 minimum.

July 7 - Director-production manager-writer with 3 years tele¬
casting experience including in-school and closed circuit
seeks position in a metropolitan area. Also fully versed in
250 watt radio operation. Creative, versatile, award win¬
ner in production, budget conscious. Veteran, 27, single,
candidate for M.S. in Communication Arts. Location open.
$4,400 - 5,700.

July 8 - Experienced film producer seeks work in ETV, looking
for challenging job in writing, directing, camera work or
editing. Has done work in U. S. and abroad in documentary
and educational film production. Has personal 16mm pro¬
duction equipment. Graduate work and college teaching in
sociology and anthropology. Will submit films with "pro¬
ducer" credit; also highest references. Single veteran, 29,
B.A. Location open. $4,500.

July 9 - Single young man, 20, with B.A. in radio-TV is looking
for a future in educational broadcasting. Fifteen months
experience; good knowledge of serious music; also strong
on news and special events. News and announcing back¬
ground in radio; TV experience as audio director, camera¬
man, etc. Efficient, ambitious, dependable. Location open.
$3,500.

JULY, 1958

9

TV TECHNICAL TIPS

—Cecil S. Bidlack

On May 28th, the Federal Communciations Com¬
mission extended the date for compliance with para¬
graphs 3.690 and 3.691 of Part 3 of its rules govern¬
ing Radio Broadcast Services. This extended date is
June 1, 1959. These are the paragraphs which re¬
quire television transmitters to have frequency and
modulation monitors. In its release, the Commission
stated that with the continued development of more
stable frequency control circuits in all types of broad¬
cast transmitters (AM, FM, and TV) it is consider¬

ing a review of its requirements on the continued use
of such apparatus. Should it appear that the rules
relating to such monitors need to be amended, an ap¬
propriate rulemaking proceeding will be initiated.

On June 9th the Commission also adopted an
amendment to its rules for non-commercial educa¬
tional FM stations regarding its CONELRAD rules
concerning these stations. Section 3.573 (b) has now
been amended to refer educational stations to the ap¬
propriate section 3.1003 (a) of CONELRAD rules
rather than to the commercial FM remote control
rules as formerly.

*****

Our picture for this month illustrates a “boor-
mobile'’ developed by John Boor of KCTS in Seattle,
Wash., for use in schools in their area. The antenna
is readily demountable and is at a height of approxi¬

mately 6V2 feet so that persons of ordinary height do
not bump their heads on it. The five-element Yagi
antenna for channel 9 is of commercial make as well
as the cart, so that total cost of cart and antenna is
around $25.00.

In addition to the picture Boor has supplied us
with a list of what he considers highly desirable fea¬
tures for a TV receiver to be used in a classroom:

1) Flat tinted glass, tilted forward over the pic¬
ture tube.

2) Four-inch beveled light shield around the pic¬
ture tube.

3) Front speaker, eight-inch minimum.

4) Long heavy AC cord.

5) Cart with large rollers.

6) Yagi type demountable antenna on 6y 2 -foot
mast.

7) Simple operation from front.

8) Twenty-one-inch screen.

9) Controls on back for all adjustments—height,
width, H and V line centering; H and V hold,
etc.

10) High definition video circuits—five hundred
lines.

11) Transformer power supply with paralleled
filaments.

12) RF—video switch for air or closed circuit use.

13) Separated audio input.

14) Loop AC from set to set.

15) Loop audio from set to set.

16) Loop video from set to set.

17) Frequency corrected audio—curtailed below

200 N.

18) Five-watt minimum audio output.

*****

We’d like to call your attention to the April 1958
RCA Broadcast News as it contains a number of items
of interest for both radio and television engineers.
This issue contains a detailed description of how the
RCA Videotape. Recorder operates, as well as articles
on automation in television programming, precision
offset TV carrier operation, design of a combination
control room/announce booth in addition to the
usual descriptions of radio and television equipment
installations. Technical details of a new 500 - 1000
watt am transmitter, a 2 kw VHF television trans¬
mitter, a universal coaxial transmission line, and a
new ultra-directional television microphone are also
included.

—N A E B—

10

NEWSLETTER

Scanned from the National Association of Educational Broadcasters Records
at the Wisconsin Historical Society as part of
"Unlocking the Airwaves: Revitalizing an Early Public and Educational Radio Collection."

'oiTu> c KTwe
\\KWAVEs

A collaboration among the Maryland Institute for Technology in the Humanities,
University of Wisconsin-Madison Department of Communication Arts,
and Wisconsin Historical Society.

Supported by a Humanities Collections and Reference Resources grant from
the National Endowment for the Humanities

I I T I—I MARYLAND INSTITUTE for

I TECHNOLOGY in the HUMANITIES

UNIVERSITY OF

MARYLAND

WISCONSIN

HISTORICAL

SOCIETY

WISCONSIN

NATIONAL ENDOWMENT FOR THE

Humanities

views, findings, conclusions, or recommendations expressed in this publication/collection do not necessarily reflect those of the

National Endowment for the Humanities.